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03FEB Our sister company, Emporio Chocolat Ltd, has recently launched a new confectionery brand called My World, the first Fairtrade AND organic confectionery brand aimed at children. Already launched in Waitrose, My World will also be launching Easter Egg lines in Co-op and promoted during Fairtrade Fortnight. As creator David Rogers knows, kids love chocolate and parents love chocolate that teaches their children about being kind to the earth and the people that live on it. My World captures the excitement of childhood stories and reassures parents they are buying an environmentally friendly brand. With recycled or recyclable packaging featured some beautiful illustrations, My World offers a fun and guilt free treat for the kids. The range includes fun chocolate lollipops, traditional chocolate buttons and Easter Eggs. Other lines are to be added shortly. www.myworldchocolate.co.uk