 | Ever-popular in France it has taken some time for Brioche to make it over to the UK in a big way but in the last year or two this has been one of the fastest growing sectors in UK bakery. Winterbotham Darby identified the opportunity some years ago and brought a French site up to UK retailer safety and quality standards. Our management of the category since has delivered growth for retailers and seen us established as clear category leaders.
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| Brioche |
| Leading brioche supplier | |
 | With an enviable reputation across continental meat, it was not surprising that the first Riserva Parma Ham to be listed in a UK major multiple was supplied by Winterbotham Darby. This 24-month cured ham is a true treat for consumers.
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| Parma Ham |
| First to market Riserva | |
 | Tapas was not a hard trend to spot in the UK restaurant trade but the challenge was converting an eat-out experience into an in-home offer for consumers. Winterbotham Darby were first to market again with a range of vegetarian, meat-based and seafood tapas in re-usable terracotta dishes that have won a number of awards.
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| Chilled Tapas |
| Introduced to retail | |
 | Noticing an uplift in all our Spanish lines and with ongoing market trends for provenance, animal welfare and super-premium, the time was right to introduce an eye-catching range of top-end, free-range Spanish Charcuterie. Sales have been fantastic and a whole set of consumers have been introduced to the culinary wonder of Jamon Iberico.
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| Spanish Charcuterie |
| Premium free-range | |
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